Blockchain isn't as complex as it seems, the public education process is just flawed

This is one of those topics that really just points us to the fact that the marketing approach of blockchain technology is simply in position to attain a rather lesser adoption than the banking system if the approach is not changed.

Technology is generally complex by design and this is something that is likely to remain that way for a pretty extended period of time as though despite the easing up of human involvement in work, technology still remains complex - but mostly under the finished product that no one wants to see.

Marketing : Aligning conversations with target audience needs guarantees sales

In business we understand that trying to promote an iron for someone who came into your store in search of a dust pan is likely not going to generate sales because that's just far from what he cares about at this moment, same thing applies to selling informations that really do not meet the audience being addressed, the end product here is often failed marketing.

When you want someone to buy a dishwasher, you basically tell them how it'd help them ease up stress from washing loads of dishes right? You don't go about explaining what should only matter to an engineer simply to sell a dishwasher, you really just end up hitting a wall that won't generate sales if you do that.

In the past, I may have introduced this idea in a slightly different analogy when I said that "Tech matters less to end-users", this is a way of saying that Bitcoin's merkle tree is the stupidest thing you can bring up when promoting bitcoin to a regular guy, same thing applies to bringing up the Ethereum Virtual Machine, or talking about Avalanche's subnets in an attempt to get a common man to invest in crypto assets, it is the weakest link to promote anything regarding this ecosystem because despite the fact that these things make up the unique design of the system that increases efficiency in the world of business and finance, it really is something secondary that should only be discovered by an individual when seeked after.

But everybody just keeps doing it

Let's retrace our steps a little bit and look at something, do we really think crypto will be adopted by the unbanked population? Do we? If we do in fact believe in that far fetched dreams, we do need to adjust our promotional approaches to fit into a progressive concept that gets this set of people interested in trying out some sort of advanced system of doing this, because the nature of everything points us to the fact that less individuals will be interested as it sounds even more complicated than the traditional banking system.

Blockchain is complex, but it is not as complex as it seems. This means that yes, as an advance technology, it's bound to have more added layers to how it carries out operations, but it's end products are just as easy to utilize as many other tech innovations, but the nature of crypto marketing has made it look as though one has to be incredibly knowledgeable in the aspects of programming, finance and advanced engineering systems to leverage the tools within the ecosystem and this just limits the adoption of the technology as though the value of leveraging it gets lost within the space of its marketed complexity.

The approach of on-boarding individuals needs to be radically changed to fit the audience it wishes to on-board because not a lot of people want to be slapped with informations that will just outright make them look dumb for not being able to comprehend the topic at first instance, so it's better to ease the urge to dive in deep - as I've discovered that it's difficult to not be excited to share how incredibly expansive the structures that increases efficiency and security of the system is, but for the sake of easy on-boarding, complexity at first glance has to be totally eradicated.

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