I can see all the memes flooding in Paris Hilton pointing at a token like DOGE, and then in bold with quotation marks - "That's Hot"

I will admit what few others will, I did like her Simple Life TV series. TRAVLA has been in the news lately, and she is a Hotelier, so maybe she is working from that angle to get her Hilton chain back in the news, it has been a slow year hotel wise.