Apple vs Android-A Simple Analysis
About a month ago, while I was driving my daughter over to her friend’s house, I chatted about the iPhone, comparing it to an Android based phone. My daughter asked why I didn’t like the iPhone. It clicked in my mind at that moment that Apple’s main focus since the beginning has been simplicity and security. They do not let the consumer customize their product as much as Android based systems. They have only one dedicated button for the user; whereas, the majority of Android based tablets have a few dedicated buttons. Apple simplified the smartphone, putting Blackberry out of business. Samsung and others followed suit, but they also allowed for the consumer to customize their devices and allowed for many more apps. Apple really hasn’t left this simplistic design. I think that’s very appealing to a non-tech savvy consumer base. It’s almost as if the Apple products are meant as training wheels and Android based products are what let the consumer ‘fly.’
The iPad, and similar devices, were initially introduced to simplify the phone using experience, and at the same time, expand it to the point that not only is there a “computer in every home,” there is now a “computer in every hand.” It’s quite genius, really. This idea has never left Apple, from my perspective. The needs of scheduling, answering emails, contacting loved ones and business contacts with relative ease has been their desire to fulfill.
The Apple products, including the iPad, are geared to be sleek, stylish, and simple to use. Their price is where it is because they’re exchanging convenience and simplicity for a higher ticket price, and people are willing to pay it. They’ve also done a fantastic job at promoting their product to make it seems like it’s a status symbol to own their latest design. Part of that is due to the higher price, making it a little more out of the ‘ordinary’ person’s reach-at least for the newer models. In regard to their distribution, they’ve chosen to develop their products with the best engineers in the US, but allow the product assembly to take place by other companies who could keep Apple’s prices down. They’ve done a wonderful job and make a great case study for disrupting markets.
I wrote this while I was going through business school :) I hope you enjoyed. Don't forget to follow me and definitely put down below which one you like better-
