Mainstreaming Hive Through Information Sharing
Yesterday, the Hive team had another opportunity to appear on Osranne radio to share information about Hive with the numerous Ghanaians who tune in to their stations.
We understand the potency of media in rapidly disseminating information to a vast audience, which is why we prioritize online marketing. Since last year when we began the Hive Borehole project, many individuals have become acquainted with Hive and have demonstrated a keen interest in our activities.
This is why the Hive team receives invitations to speak about Hive on various radio stations. Although cryptocurrency is not a new concept to many Ghanaians, It's worth noting that there are already businesses in Ghana that transact in cryptocurrency as well as online crypto exchange platforms. However, there are still some who may not be familiar with the many possibilities that it presents, more of them we have seen Hive giving to people and communities.
Education and information sharing are critical aspects of the project we are running because sometimes people may think they understand a concept when, in reality, they do not. Additionally, it's easy for people to become excited about an opportunity without taking the time to fully research and understand it, which is why many fall for get-rich-quick schemes.
Hive is a legitimate business, but without widespread education and information sharing, potential investors may never fully understand its legitimacy. To address this, we've made media publicity a focus of the last phase of the Hive Borehole project. The recent launch of the borehole has received media coverage, and news networks have shared updates on Hive's progress in Ghana.
During the Osranee radio station interview, important information about Hive was shared, which greatly helped people understand what Hive is all about. The Hive team had the opportunity to answer various questions from callers, which cleared up misconceptions and further increased listener interest in Hive.
Some listeners requested that the Hive borehole is extended to cover more communities. Overall, the broadcast provided a fantastic opportunity to raise awareness about Hive in Ghana.
It's the plan of the team (@mcsamm,@collinz, @awuahbenjamin and @nattybongo) to embark on a media tour this year, using many more stations to promote Hive. Using the media would definitely be great help in sending the Hive gospel out and going forward several forms of media would be used in all of our project work. Thanks to the wonderful team for making this possible.
