I'd go as far as saying that those running communities don't actually understand what they have on their hands.

And I'd go as far as to very much agree with you! Solid communities represent not only interest groups, they also serve as a retention mechanism.

I consider how I have been "on Facebook" for 14 years, but the only things I actually DO on Facebook are visit a few hobby and interest groups that appeal to me.

From a marketing perspective, niches have a LOT of power! I can go to very specific groups and say "join our community," but who actually listens to a generic "Join Hive?"

=^..^=

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