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Podcasting Market Keeps Growing

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As more people look to shift entertainment habits these days it might mean picking up more interest in podcasts over traditional shows or movies.

In 2020 it was estimated that the podcast market was worth some 11 billion or more and this market is expected to continue growing. By 2028 it is estimated that it might reach 94 billion or more.

How can you make money from podcasting?

There are a variety of ways that people today can monetize their podcast efforts.

Advertising and marketing are the easiest and most common ways, as well as selling custom merchandise to fans too through an online shop.

There can also be a way for creators to accept donations too or have fans pay a subscription fee to sign up for monthly or regular content that is only available to that pool of customers.

Over 850k podcasts

There are estimated to be between 850k - 2 million podcasts or more that are active in the market and that means millions of episodes that are available to listen to. Find everything from crime to finance, comedy, history, science, politics, and much more.

Some people are listening to podcasts daily if not multiple podcasts daily, while there are still many listeners out there who aren't familiar with podcasts just yet.

There are some who might not be listening to podcasts daily yet in their routine and that leaves more room for growth. Podcasts are a convenient form of entertainment because you can take them with you on the go and there is so much to choose from as far as content goes.

For those who are making podcasts it is also relatively cheap for entry into this market, it doesn't take much in equipment to get started. Interested creators have started with just their phone for example and moved up from there as the show progressed in popularity.

Podcasts are also becoming an increasingly popular option for creators today to look to monetize their interests in multiple categories. Some creators are earning over $1 million from their podcast efforts. That isn't the average story for creators with podcasts though and it might take months or years for a podcast creator to build up a solid fan base and interest in the content.

It's clear that this market is expected to keep on growing for years to come and that leaves plenty of opportunity for creators.

pics: pixabay