Yeah there are a lot of angles one could come from.
The airdrop thing is just a gimmick to get people interested.

I know you have an interest in decentralizing the infrastructure (aka the Internet).
Imagine if the nodes were part of some kind of wifi mesh network . Of course then that type of thing becomes localized to a physical area.
But MLM models do tend to spread by word of mouth an often are localized like this.
Could be the exactly correct business model to use for a mesh network.