Content Inc. Best Takeaways - The Sweet Spot!
Hello everyone!
I will be covering the best takeaways from the book I'm reading with the CTP Mastermind Group.
To know more about the book, you can click on the image above and it will redirect to its main website, or just follow me for the next few posts!
Part 2 is about finding your expertise area, your niche and how you can help your audience through your best skills combined with your knowledge areas.
Chapter 3 TakeAway - Start where you are. Use what you have. Do what you can. - Arthur Ashe
Finding your niche is crucial but more important than that is finding your sweet spot, your area of expertise that can be an audience desire.
The more specific your target audience the better you can help them according to your skills.
Chapter 4 TakeAway - Be the "lobby boy".
Have you watched the movie The Grand Budapest Hotel? It is a very cool movie in my opinion!
On page 51 the author compares us to the lobby boy as someone who knows the clients so well that he could anticipate their needs.
Your job is to learn your audience so well that you'll be able to develop ongoing content that is so good, the people in your audience weren't even aware they needed it in the first place.
My thoughts so far
I find myself a bit conflicted sometimes to understand what I'm good at. I know that I'm a fast learner and practice makes it better, but not sure if I'm really an expert at something.
What you can do is choose something you like and turn into an expert from it.
For example, the more I got into the ClickTrackProfit training the better I understood the concept and I got more curious and wanted to know more. I also understood that the training could be too overwhelming for some people and they would need some guidance.
I think I found a target audience.
And learned more and more about CTP enough to become an expert or something near at least!
And created CTP Blueprint :)
Still learning about this program owner thing and many other things so I can be better and better every day!
Being part of the CTP Community, be there for them and working in customer support makes me more aware of what people could need and adapt my content towards that.
You don't need to have the biggest niche, you just need to be dedicated to help one person at a time :)
That's about it for today?
Are you reading the book? Join me and let's exchange the best takeaways from it by commenting below!
See you next time!
