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It's survey time

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@enforcer48
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2 min read

         A few weeks ago, I received this in the mail:

         Nielsen consumer surveys are something I learned about back in university as part of my communications minor. While Nielsen do TV ratings, they gather data for consumer trends. In short, this is the first time I got the chance to do the survey. It came with $1 in cash as an enticement.

         How was it? It was boring.

         The survey asked you more questions the more details you divulge. The closest I could describe the workflow is how the ophthalmologist asks you questions.

         Fortunately for me, the questions centered around streaming services, television, etc. I haven't watched TV as much since my broadcasting job, so I skipped a lot of questions. In addition, I don't even use streaming services because I see them as repackaged cable services.

         In the internet age, I can find most things without subscribing to services with a narrow scope. The entire survey took me around 45 minutes to complete.

         Sure enough, I got the rest of the compensation about a week later. In a simpler time, I would have been hesitant to fill out such a survey. Now, with algorithms running rampant, I'm sure whatever choice I make won't make a difference to what's already known.

         For $11, it wasn't a terrible waste of time since I was only sitting in front of my computer. I probably made more on that survey than this post will generate. Interestingly, Nielsen isn't the only company trying to get my opinion on things. I will tell you more when the ordeal is over.

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