Khal - The Gary Vaynerchuk of Hive?
With the amount of content Khal is producing and publishing nowadays, you can clearly tell that he is inspired by Gary Vaynerchuk - The person who treats social media like a religion. 🚀 Right now, the following accounts are managed by Khal & Team to communicate frequently with the latest Leo Finance & Crypto updates:
- @leofinance
- @khaltok
- @khaleelkazi
- Twitter - https://twitter.com/FinanceLeo
- Tik tok - https://www.tiktok.com/@leofinance.io
This is insane because most of us find it really hard to be active on one website and Khal is constantly producing content that fits all these different platforms. With time, Leo Finance will have a wider Digital Footprint which is great for marketing and reaching out to more people online. This is genius IMO but how does Khal manage to do all that? Well, it's pretty simple and any creator (especially if you are into videos) can use this strategy to push content frequently to 10 different platforms.
Introducing 'Content Repurposing'
As the name suggests, content repurposing is a process to transform the content you created for one platform, to make it fit better in the other platform. For example, you uploaded a 10-minute video on YT. I am 100% sure that any video can be broken down into several short videos that are around 10-60 seconds long. That's what you have to do and find 5 or maybe 10 relevant videos from one single video which took you a ton of time to research, shoot and edit. This is what Gary Vaynerchuk does. And the similar strategy has been followed by many other social media personalities to reach the masses and create their own brand.
Gary Vee follows a "reverse pyramid strategy" where he uses one piece of video as the base of the pyramid and it is divided into several different clips that can be used on various social media channels to complete the whole pyramid.
Why You Should Repupose Your Content?
Content repurposing is beneficial for creators for several different reasons:
- To Tap into multiple social platforms and expand your reach
- For Content diversification with passive generation
- To allow content production with consistency - bye-bye creator's block.
- Saves Time, Effort, and Money
- Can redeem old & underrated content
Different Ways To Do It
Content repurposing can be done in various different ways where one piece of content is generally transformed into smaller parts or different media types altogether. There are five kinds of media you can choose from, depending upon the social media website you use to promote your content:
- Text - Blogs, Facebook
- Graphics - Blogs, Facebook, Instagram, Twitter
- Video - Youtube, Instagram, Twitter, Tik Tok, Facebook etc.
- Audio - Youtube, Spotify etc.
- Fusion
For example, you can turn an hour-long webinar, Livestream, or podcast into smaller clips that you can use to post on Youtube, Twitter, Instagram, and even Tik Tok. Similarly, you can turn a blog into a video. A graphic into a blog or a video and so on. Please note that you don't need to copy and paste old content just like that. Remodel it to give a fresh touch to make it relevant. What do you guys think about this? Please let me know in the comments!
Posted Using LeoFinance Beta
