Is there a strategy for the shilling?

What message is the people shilling telling the world that Hive is? To what interface is it directing people who catch an interest as a result of the shilling? How and where is it signing up new users? Is there any form of tracking of the people who sign up and start posting as a result of engagement on Twitter?

I'm asking because from what I can tell, it doesn't look like it is having nearly as much of an impact as it should have. Imo, we need better communications material to share, a better page to direct people to that can make them excited, and an onboarding process that is both easy and tracable.

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