The Power of a Next Generation Mailer...
Yesterday I wrote the weekly post about the progress on my Hive goals for 2022.
Unlike before, I decided to try something extra... To popularize that post using the recently relaunched Listnerds, by @jongolson and @blainjones.
That wasn't a marketing material even though the vast majority of people involved with the website have a background in affiliate marketing.
I didn't even craft a great email, if you ask me. But to my surprise, the engagement I received following the email sent far exceeded my expectations.
I mean, I heard Jon talking in great terms about the engagement he received following such emails, but I thought:
- everyone on Listnerds knows Jon, which is not my case
- he did promise additional incentives for those commenting on his blogs saying they come from Listnerds, which I didn't (apart from the upvotes)
- he also has a great engagement on Hive, which is not often my case, even though I have my share
So I believed my numbers under these circumstances couldn't be so high.
Well... surprise! They were quite impressive. This was one of the posts where I received the most comments on. Not THE MOST, but close by. And I recognized enough (user)names to realize most of them came from Listnerds, that's if they didn't say it directly.
Below are the stats. Keep in mind this email was sent yesterday and some may still open it and click the link.
While the open rate is not fantastic, the click-through rate is, at above 90%. I received 37 comments on my post yesterday, half of them my own. My usual average is around 10, about half of them my own. Also 6 or 7 new accounts followed me on Hive. That's a nice boost, I would say!
Regarding the open rate, one has to understand the following:
- Listnerds doesn't send actual emails, one has to log into the site to see the inbox - so the open rate depends on people's habits in using the site and how many are inactive
- open rate will improve a bit, as more users see and open the email the following days
Where I believe Listnerds represents the next generation mailer is in changing people's habits.
Mailers were a very simple, spammy thing. Upgraded members spammed free members. Free members didn't read emails but tried to open as many as possible to make enough credits to send their own spam. Nobody cared what anybody else was saying.
With the new Listnerds, everybody (should) care. Both because rewards are involved (both for senders and for readers/voters), and because votes received from readers validates or not your emails.
And yes, it's the first mailer on a blockchain, fully intergrated and with its own token(s). Many elements that make ListNerds the next generation mailer. Some people should take notes...
Oh, and by the way, that means Hive is the first blockchain to have a mailer using its account management system. Not its reward pool, because rewards are on the second layer.
Login with Hive seems closer and closer to reality throughout Web3. Especially with things like HAF and HAS close to being finished.
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