this could just be a fad that quickly passes

I'm guessing it will be. Unless the first people in start making insane amounts. It's an attractive idea. Especially to someone like me who knows nothing about hard drives. The article you talk about that explained how quickly they burn out though was enough to bring me back to my senses. Although I did find myself wondering whether the message was yet to reach the UK and if so, if there were any large capacity drives to be had. 

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