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Hive Needs More EVERGREEN Content To Grow!

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@hitmeasap
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I have talked about optimized content for a very long time. How Hive & its communities can- and will benefit by it and even though I truly believe it could change literally everything for Hive in terms of traffic and growth, there are a lot of people out there not as convinced as me.

Many people seem to be focused on the bad- or negative sides of things long before they understand, realize or see the positive. Hive isn't the usual blog or website so we can't optimize content and rank certain articles high on search engines is one thing I've heard more than once. Others claims it's useless to focus on making optimized content because it takes "too much time" and that it would take us several months or even years to see the true impact of such efforts.

I have ranked articles for specific keywords and search phrases, and even though they are long-tail keywords and low-competitive ones, I have still managed to put Hive & LeoFinance on top of Google. I have published content I believe others will benefit from and articles that people will search for on search engines. I put in effort for the future benefits so to speak and I have proved that it's doable.

The article I have pushed all the way to the top of Google was even called "The Best Post Ever On LeoFinance" because @cflclosers saw the potential and because he understands how important search engine optimization is. I have mentioned that article many times in the past as well, for various reasons. Both because I create inbound links to it, but also because it generates more "buzz" and "hype" with social signals which eventually strengthens my ranking positions even further.

I have been on the top of Google for several months already, and even though it's not the best keyword, it's bound to yield us great results over time. It's evergreen content, because it will continue to be relevant long past its publication which makes traffic grow over time. That's the whole idea with evergreen content.

Evergreen content is not news, trends, statistics or numerical reports. You aren't likely to generate any substantial amount of traffic with your personal story either, even though all content is needed on Hive.

What you earned last week could potentially be evergreen content but it depends on how you write it. If you just talk about your author rewards on Hive it's not evergreen. You'll get upvotes, comments and whatever during the first few days but you aren't likely to see any more results after that.

If you talked about how you bought Hive at $0.15 and sold it for $0.45 though, include ROI and share a story of how others can buy low and sell high, it's possible to get traffic over time. What makes it evergreen is how you present your information.


A well-optimized article ranks better than a poorly formatted article. The actual content doesn't matter in that sense. Evergreen content that is well-optimized will yield great results over time though, for two reasons;

It is optimized and it is evergreen, which means that it's continually relevant and stays "fresh". Some of you might say that finance is evergreen so anything you publish on LeoFinance should be considered evergreen content, but that is not accurate. The truth is that the majority of the content on LeoFinance is not evergreen, even though finance is an evergreen subject.

Remember what I said above: Trends, news, statistics or numerical reports that are likely to change has an 'expiration date' and is mainly used to boost traffic and sales for a limited time. That is not evergreen content and posts about how much tokens you have bought, posts about BTC reaching a new ATH or posts about Elon Musk buying/selling crypto is not something that will generate tons of traffic over time.

Those posts are great for us today, but they are not likely to give us anything at all one- or two weeks from now. If you talked about Elon Musk, had a background story and included hard facts of why he invested in bitcoin or not, people might be interested in that in the future.

  • It's about what type of content others might be looking for in the future.

Think of what type of things others might be searching for on search engines now- or in the future. Optimize your content and produce evergreen content to push Hive and its tribes to new heights.

  • That's how organic traffic will take us to the next level.

Also, make sure to retweet, share, like and whatever things you can do on social media to get social signals as those will bring us more juice as well.


Posted Using LeoFinance Beta