With platforms like hive when reward is valid for 7 days, organic traction tend to reduce after the seven days

The "in-house" traffic stops, or the internal traffic. Meaning, once your post has been paid out, there will be very few people from Hive to look at your content.

However, optimized content can generate traffic for months and years after the payout period of a post, which is why it's vital to produce evergreen, optimized content. That is how we will "bring the masses" over time.

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