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@hitmeasap
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2 min read

When you say "outward facing content" are you talking about links taht take us away from leo?

Whenever I'm talking about outward-facing content, it's basically content that is being produced to attract outsiders. Meaning, content that seeks/wants/needs attention of people outside of Hive/LeoFinance.

Inward-facing content, is basically the opposite, and also the type of content we have a lot more of, due to the nature of how Hive operates.

An example of outward-facing content would be:

While the majority of the existing users already knows these things, or could easily be aware of them due to the literally hundreds of posts talking about HBD savings rather recently, I made one, optimized post that explains things in a rather easy-to-understand way that people outside of Hive will benefit from.

I target certain keywords in an attempt to get more people to my content, which is good for growth over time, as more people will come across "LeoFinance" or "Hive" and eventually join.

After the recent Ad Revenue change on LeoFinance, this also leads to "individual growth" so to speak, as the Ad Revenue will be split between the token holders. So more traffic also means more Ad Revenue.

If we look at one of my other post:

This is certainly more inward-facing content, as the intention of it is to help existing users to create content that will draw attention and generate organic traffic over time. So, that is basically inward-facing content explaining how to create outward-facing content.

Inward-facing content is good to keep the existing users, help them, motivate them and all those things. So we definitely need inward-facing content, but the ratio today is probably something like 90/10, and if we could bump that to just 80/20 or most preferably, more close to 50/50 we would see an insane growth pace in just a few months due to all the optimized content being ranked.

Also, inward-facing content does naturally not lead to more traffic or more Ad Revenue, as we don't see new traffic to the site. We're just using the traffic that is already in place whenever we create inward-facing content, which is why outward-facing content is crucial for overall growth.

Posted Using LeoFinance Beta