This specific article would not bring in new people, but I definitely believe that engagement has the power to move us towards new heights, if done properly and if we boost the overall engagement a lot.

I think engagement is one of the absolute most important ingredients, and we've been missing that ingredient for several years. The current users has to pave the way for newcomers. We need to set a new standard in terms of engagement. If and when that happens, new people will also engage, and that is what will attract outsiders to join in and participate as well.

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