I always recommend using H1, H2 and H3 tags to structure a post properly. Google have admit that there are zero issues with a page having multiple H1 tags though, so it won't affect rankings in either way.

However, readability is most likely a direct ranking factor so a well-structured post, optimized or not, is crucial for readability. Add a bit optimization to a well-structured post and you have a winner.

• It's that easy.

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