maybe we need some sort of balance between those two types of articles.

Inward-facing content is obviously very important to keep existing users, to encourage, inspire and motivate the current users, so we definitely need that type of content.

However, we have probably 99% inward-facing content and 1% outward-facing content as it is right now, much due to the nature of Hiv/LEO/other communities. It's not built with the intention of curating optimized content from the beginning, which makes things very difficult nowadays, if we want to change our course.

Optimized content is key for organic traffic and organic traffic is vital for growth.. Most people doesn't seem to believe it though, or have other things in mind when it comes to growth. They seem focused on reinventing the wheel.

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