Yes the network effort is amazing. All it took was one popular friend to promote something and you had multiple people hop on to the new system. It's also why people keep going back to Youtube, Twitter and etc. It is just easier as there are more people there.

As for data, I was watching a podcast yesterday and heard that with enough data, any person's behavior can be predicted. This is why Amazon and other tech companies want your data. If they can predict your actions and keep you coming back, they have won.

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