Numbers and Marketing

Mathematics has never been my strong suit and I always was a step behind in school growing up and even as I got older where not being mathematically inclined always held me back.

Of course. later in life I can kick myself in the ass a few times for not making more of an effort to become as savvy as possible with numbers; but that is hindsight and no one really gives a shit about excuses.

So, I have to muddle through to figure things out and basic numbers are what I can go off of and that's ok.

When I got into online marketing, I worried about too many things to get a good footing in the game and again just went with the basics but all of that became diluted when basically my numbers sucked; because I wasn't earning much if anything at all.

When folks like @jongolson (apologies for aging us lol), back in the day stressed the importance of tracking our advertising; I was like oh shit, I have to do that too?

Luckily, there are programs that you can use to do all that for you.

The thing is, I never reached a level where my numbers meant much anyway.

I was looking through the tons of emails that just build up that come from marketers I used to follow and some I still do and I see one where they stress don't let numbers mess with your head.

Legend Ben Settle mentions in one of the emails I had sitting in my inbox three reasons he doesn't do numbers in his marketing:

1. Publicly Counting Money Is Insane
2. My Numbers Are Irrelevant To You
3. I Do Include Numbers...They're just (usually) not MY numbers.

Just by the title of the three reasons above you can get a sense of his mindset on why he keeps his own totals close to the vest.

Overall, it was surprising to me when I read it.

BUT, it's such a huge part of a typical marketer's arsenal when trying to bring folks on as customers, repeat customers and subscribers.

Whereas he from my point of view was more about not distracting or turning off your followers with information that is not beneficial to them.

If a rich person tells you constantly how many homes, cars and vacations they have, how is that helping me? How is that solving any of my problems?

Of course, if you are savvy with numbers then outside of having an instinct when you smell bullshit; you can not only smell it but prove it out.

On the other hand, you can use it for good; because you can teach folks the right from the wrong and provide them numbers that will help them along.

I never really looked at that way until recently; but again you live and you learn.

Now, unlike when we are on HIVE and transparency is refreshing for those of us that ran into what was a fair amount of bullshit artists; there are still big time marketers that can tout their numbers because although they can pad the numbers to their advantage (legally) there were so many that you knew felt grimy.

I mean once one of the big timers get to a certain level things become public knowledge, so who is going to dispute that other than those who sit around and pick data apart and argue about it.

What is funny now is that one or twice a month I put out some numbers on my progress and sometimes my goals, although they can be found on the chain anyway.

But today, @taskmaster4450le on The Cryptomaniacs podcast mentioned how we need to seriously learn about DeFi. Why have I not? I have no excuse.

Let's Gooooooooooooooooo!!!

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