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Hive trademarking issue - an invitation to discussion

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@jocieprosza
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As a initial disclaimer: I do not specialise in intellectual property nor i trademark laws, thus this post may be incorrect or misleading in some points, but I find it important enough to share concerns that may threaten our hive project.

Social disclaimer If I'm being the last person on Earth to get to know this, don't make fun of me, please.

I was browsing through articles about bitcoin and was pointed to the site https://bitcointreasuries.org

To my surprise I found a company listed there called Hive Blockchain

HIVE BLOCKCHAIN TECHNOLOGIES LTD.

  • Business Number (BN): 120804166
  • Registry ID: BC0329058
  • Registered Office Location: Vancouver, BC
  • Status: Active
  • Status Notes: Active
  • Business Type: BC Company
  • Created: 1987-06-24

Thankfully, I haven't found their registered trademark and their site saysHIVE Blockchain Technologies Ltd. Copyright © 2017. All rights reserved

What's the issue?

I don't know this company or it's activity, but consider the following the following and IMHO likely scenario:
  1. The company finds out about the Hive (our and only legit Hive),

  2. Since it's registered in 1987 it can claim they were the first to use Hive and Blockchain together and register a trademark in classes corresponding with the Hive's activity; I think the company changed its name in 2017, but it's still long before Hive emerging out of Steem,

  3. Since there's no single entity they can litigate for damages they can use DMCA or similar equivalents to take down almost every Hive related page for copyright/trademark infringement.

It is a simplification, but we need to bear in mind that the bigger hive, the bigger and more sophisticated are threats against it. Intellectual property claims does not allow to claim the Hive blockchain ownership, but it can make our lives significantly difficult (f.i. listings on new centralised exchanges).

Is there a solution?

Since we don't want to have a single entity that would hold the rights to trademark. It's a path we have all been to and we don't want to repeat the same mistakes all over again. There's need to be a way to disarm patent-trolls and trademark hijackers.

What is a trademark? More or less, it is s a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. It is used to and has to represent ability to distinguish one product from another or between similar products but made by different manufacturers.

Striping Hive Blockchain of its trademark ability Easy to say... I gues we need to make sure Hive Blockchain is so widely used in relation to the Hive Blockchain that when a trademark and patent office employee googles it she/he will get tons of non-Hive-Blockchain-Technologies-Ltd answers.

In Poland I would file for a trademark registration but in the filling text I would vastly present arguments against it. The dismissal of the application would make it significantly harder for different applicant to get Hive Blockchainregistered.

As I stated at the beginning, I am not a IP-lawyer, so there may be another or better way, to do it. The situation is even more complicated because of diverse protection of intellectual property systems worldwide. However these systems, due to globalisation, tend to become more and more consistent with each others.

A call for the community

@apshamilton @theycallmedan @arcange @cardboar, @khaleelkazi, @fbslo, @dalz, @russia-btc, @trumpman, @jk6276, @claudio83, @lordbutterfly, @partitura, @themarkymark @abh12345 @acidyo