Well take a look at the doge coin craze, it was literarily everywhere and I know a few people too who didn't buy bitcoin but Went with doge coin; this proves a few thing in my opinion, not a lot of people understands how crypto works, others are treating it like a Ponzi scheme and there are a few others who would only buy crypto in general if it's shilled by top celebrities but then it proves that people still needs to understand crypto a whole lot more and this might foster responsible adoption. As for me, I'll be buying more BTC, more Eth and well hive I guess. Nothing more.

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