Advertising is the control of the message that a corporation sends out as compared to public relations which is driven the forces outside the entity.
It usually involves the purchasing of ads although can take on many forms such as direct mailers.
This is paid promotion in the question to reach a targeted demographic that is likely to have the need for the product or service.
Advertising can also be done for ideas. For example, political candidates run ads to ultimately lure individuals into voting for them.
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