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Ad campaign Update/ PR update/ Influencer update/ Hive Marketing update 9

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@lordbutterfly
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Just wanted to update everyone on the work last week.

  1. We have updated the landing page sign up UTM and I have talked to all dapp owners that provide free sign up services. @threespeak, @ecency as well as Hiveonboard. This update will allow them to track exactly which new users come from our ad campaign and will provide numbers at every few weeks/month.
    @therealwolf was immensely helpful in setting this up. Comment from @kriszrokk left on the last post was very helpful as well.

  2. We are currently making cosmetic updates to the landing page.

  3. We are right now testing ad performance against specific interests.

  4. The current CPC (Cost per click) for last week has dropped to 80 cents (a drop of 40%) and CTR (Clickthrough rate) has grown to 2,03% (an increase of 30%) meaning that the targeting has improved. We have now spent
    5% of total funds and will increase spending once we cover all checkpoints in testing phase.

  5. We will soon be onboarding the large influencer and his manager we have teased in the last few weeks. His introduction post is ready and should go live in the next few days if everything goes as planned. He will be promoting Hive and Hive dapps on his high follower accounts on Tik Tok and Instagram.

  6. We will be sending out 1 Press release this Monday/Tuesday that is based on the post made by @geekgirl.
    I have adjusted the post myself, changed the title, increased word count and expanded the pitch to more closely explain Hive and its goals.
    If any of you find any similar posts to this one, let me know.

  7. We are sending out 1 sponsored article to 1 high "DA" (Domain Authority) crypto publication written by @guiltyparties and @crimsonclad. The article reads well and explains Hive goals very clearly. That article will be placed for 24 hours on the publication front page and shared on their Facebook (5000 followers), Twitter (40 000 followers) and other social accounts they have.