The whole "Build it and they will come" just doesn't work. It takes consistency, quality and willingness to devote time, money and resources to something. This is a growing business when you think about it.

Many people have that attitude in Web 1.0 and Web 2.0, and they fail there, too. Marketing needs to be involved, yet it's a skill people haven't acquired. It's an underrated skill, yet it's what's needed to grow any business of any kind.

At least for tokenized blogging, it helps to have a built-in audience; we just have to put ourselves out there consistently and provide value as best as we can to our fellow Hivers and Leos. Relentless engagement is how we do most of our marketing here, but other forms or marketing exist as well; we should learn those skills too.

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