Buy low and sell high sounds simple and more important, easy. But do you or I have the “intestinal fortitude” or “the guts” to buy at the low?

Buying new stuff low is easy-- stuff is on sale.

No one wants to sell at the low, but sometimes circumstances dictate that (such as a bankruptcy or a brutal divorce).

What's difficult is holding/hodling existing investments at the low. That's where we need both intestinal fortitude and guts, plus a good measure of moxie.

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