Posting And Engagement During A Bear Market Is Investing

Introduction

I'm going to discuss posting when the prices of HIVE, LEO or whatever second-layer app you use are low. @dalz made a post about the shares of each Hive front end as front ends of choice from which to post. You can read the post here (a free tip, internal links are good for SEO, drop them to other LeoFinance users' posts when you have a chance):

What keeps you posting?

A couple of months ago, I made a post in which I presented a formula for calculating what percentage of your motivation to post is pure enjoyment:

I discussed the idea that to maximize your future value posting may not be the optimal choice if the fiat value of your rewards is low. You might be better off doing something else and buying the tokens instead. This is where posting for fun comes in.

But the calculation did not take into account one important variable, which is quite difficult to quantify: the reputational benefit from posting consistently through good and bad times. I remember @khaleelkazi mentioning his goal of onboarding onboarding 100,000 new users during the next (retail?) bull market. (Please correct me if my memory failed me.) IMO, the bull market has already been very much on since last July when Bitcoin broke out of its multi-year descending wedge but I guess we're talking about retail investors joining the game in large numbers.

Building a following is easier before mass onboarding

Anyway, my point is that when the market is down and the number of users is low, that is not only the easiest way to accumulate tokens (which may or may not appreciate in the future and which you can also buy on the cheap) but also to amass followers. Other Hive front ends have seen a slow decline in the number of posts made. In contrast, LeoFinance has seen a lot of growth. Posting actively right now is a good way to build a following because there simply isn't too much competition right now.

Should you aim for SEO-driven or free-form posts?

I think this platform needs both and I don't think there will be a shortage of either type. Besides, I don't think this is really a dichotomy. I watched @nealmcspadden's video where he went over using MarketMuse, a new AI tool that helps at writing SEO friendly and maximally relevant posts. You can find the video here:

It's not like the tool jumps at you through your monitor, puts handcuffs on you and a hood over your head and takes you to a dungeon from which it won't let you out until you have written a desired number of precisely the kind of posts it wants. You can use it as a means to your ends as a tool to enhance your writing style. I'm guessing there will be a range content some of which will be written strictly following the recommendations of the program and also free-form content like now.

Conclusion

I think the prospects for growth are looking really good from a content creation perspective. There are many who would benefit from adopting a SEO trick or two including myself.

Posted Using LeoFinance ^Beta