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avatar of @markkujantunen
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@markkujantunen
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An audience however has to be attracted away from where they are currently consuming, which is very difficult as they are already consuming a lot and much of it is forced down their throat by centralized curation. It is where their friends are, it is polished and pretty, it is convenient - it is risk free.

Using Hive as one's primary social media is also completely risk free. What is there to lose?