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Cryptocurrency is penetrating every sector and offering better alternatives

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@mistakili
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If you've ever experienced a rug pull off from under your feet, then you understand that its not always pleasant, well this is exactly how Traditional systems are going to feel when Blockchain becomes more widely adopted than it presently is, some industries might experience the rug pull slowly off their feet, while others might have it more suddenly, but either ways, it is something that is inevitable.

When it comes to how information is being shared, we rely a lot on content publishers, you need some sort of information, fire up the internet and search for it, chances are you will find your answer from some blog, website or news media, most of which are categorized under content publishers.

If any of these content publishes are to monetize their websites, up until now, the most widely used form of monetization has been through Google adsense which takes a long process and requires a ton of the publishers information, trust Google to milk out every type of data from you for providing you with a service.

Cryptocurrency is changing a lot of this

These days, through crypto, there are more ways than one to monetize ones website where even the unbanked can participate easily without having to go through all the stress and requirements from Google adsense. Ethereum is providing a service that outrightly competes with Google adsense called Ethereum Ads.

Ethereum Ads is designed to not just be a competitor to Google adsense but to redefine the entire ad model by offering publishers faster integration, easy to set up protocol, higher revenue and less required information for set up. This function comes in Wordpress plugin and in an HTML snippet and is used as described below.

After you inserted our HTML snippet your ad space is automatically openly auctioned off using our smart contract every two weeks to the highest bidder. Our service is suitable for any content, not just crypto-related, e.g. websites, blogs, videos, even billboards. Just let our open bidding market automatically and continually find the perfect ads for you. The earnings go directly into your Ethereum account. Source

One of the many information required by Google for an adsense to be approved is the publishers bank details, meaning unbanked people are automatically excluded from participating in blog monetization. Through cryptocurrency, we see inclusion of the majority, all a publisher needs to have is an Ethereum address.

When we compare the ease of getting the Ethereum Ads and Google ads set up, the former presents more potential to be the better choice considering the amount of publishers who have been unable to set up Google adsense due to inability to fulfil Google's requirement.

In 2020, over 455 million websites use WordPress.com. That means that the WordPress market share is 35% of all websites in the world! This is an increase of 2% compared to 2019 and a 4% rise from the previous year. Also, over 20% of all self-hosted websites are currently using WordPress. Source

According to the stats above, how many fall short of being able to fulfil Google adsense requirement and are excluded from the ability to create wealth? How many publishers are unbanked? May I also note that Ethereum Ads pays 90% of earnings while Google Ads pays only 68%.

Ofcourse like every other new development, this might take a while before being widely adopted, I mean, this is cryptocurrency we are talking about but the question though is how long more? Today its the banking services that are being rendered obsolete, big coporations and top finance figures are done bashing bitcoin, now they're embracing it, what will tomorrow be?

The truth is that every sector will feel the impact of Blockchain technology, especially the big tech who have become professionals in monopolizing user data, the disruption will continue to penetrate till adoption is in people's faces because Blockchain solutions offer a better option.

In this post I wrote about the evolution of Web 2.0 into 3.0 and how it offers a better option to everyone instead of only benefitting only the authorities.

Perhaps @leofinance could also tap into this innovation to generating more Ad revenue,...will you? I certainly will give it a run.

Thanks for reading....

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