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Building an external brand.

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@niallon11
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3 min read

Big fish in a little pond or a little fish in a big pond?




A lot of the talk at the moment around Hive and Leo is about bringing in external traffic to the site through as many different avenues as possible to grow our brand and our presence among the wider crypto community.

How can people find us if we are hidden away in the deep dark corners of Hive. It's easy to talk amongst ourselves and discuss possibilities but it is even better to get started and get building that presence.

Simple steps carried out many times by many people will have a huge effect for our community.

Sharing LEO content as far and wide as possible is a big step. Since starting my series on "A beginners guide to cryptocurrency. I have been talking about it with my friends. Every single one of them has asked me to send them on a link. The appetite is there for people to get involved in crypto but for a lot of people it is a daunting task. People don't like hard work and want it handed to them on plate.

Leofinance is the furthest along those lines that I know of and we should be shouting that to everybody that is looking for a place to start. Now that they can sign in and get the web2 experience while being on the blockchain it really is the best time yet for new people to get involved and move towards web3 sites and communities.

We have some great content written on Leo but it doesn't travel far enough. I want to see more content being shared across WhatsApp and Facebook. Twitter and Tiktok.

That is how it gains views and value.

The more likes and shares that we can manufacture the better.

To do this we need to try and grow our presence across all of these platforms and give them legitimacy. Khal has already started on Tiktok and gained some momentum but if we had a hundred people doing the same or a thousand then it would create a very positive network effect. The LEO brand would keep showing up over and over again where people can see it and recognize that it stands for a legitimate crypto community.

We can all be a part of that by taking a few simple steps.

The first is to focus on our external profiles. I don't do Tiktok but I do have two twitter accounts. My personal one has a lot of room for growth and this will be the first focus.

Build up as much following as possible to share my content with.


I have my Leofinance link in very visible in my bio as well as a thread with the beginners guide parts 1-3 at the top of my page. Small things but it's all marketing.


https://twitter.com/niallon11


This is my link above for anybody to follow if they would like.


I would also like everybody reading this to leave their twitter / tiktok / youtube links in the comments underneath for myself and others to find you and to follow.


Tips and votes for some who have a good LEO post at the top when I click through to the site.

If we can all gain twenty new followers this week it would be a good start.

Then aim for twenty more the week after. Build up a powerful network over time and grow our combined effect.

Most of us here are only little fish when we step outside of the Hive eco-system but together we are greater than the sum of our parts.

Instead of one big fish we have a hundred little fish swarming around to a much greater effect.



We can all do more by posting and sharing content to other sites which is beneficial for lots of reasons. Not only does it attract more direct views but it also improves the SEO rankings for LEO itself by creating more and more backlinks to the site as posts get shared around. This helps every future post and and makes it easier and easier to get seen over time.

We are still a very small community but there is a lot of room for growth ahead. It is all community driven effort but it will also be the community that benefits in the long run so it's up to us to make those little changes and keep expanding.

Posted Using LeoFinance Beta