How to use the ad revenue would be a whole different problem but i agree with you on setting up ads in the first place. I think that any tribe not using ads for revenue is wasting a huge opportunity.

The money can be used for

• Buyback
• Rewards
• Development
• Marketing
• Anything to grow the tribe.

The people are already using the site, so making some money to grow it is a no brainer to me.

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