We have some tribes but they cost a lot to set up and even more to add any real features to. A basic tribe still isn't suitable to most people as it involves a messy onboarding experience, multiple keys and a struggle to learn how to operate on any of the sites. While we have lots of tribes we haven't seen an improvement in the basic issues of user experience and marketing.

For me a tribe would need a light account for new users until the find their feet. Multiple sign-up options. Facebook, email, google, twitter as standard. An introduction phase with tutorials for getting started. A curation team to find, encourage and engage new users until they grow a following or find their feet. A help team to contact and ask questions on site.

From the tribes side they would need marketing and advertisement. People won't join what they can't see or understand quickly. Once you can get people into the eco-system through a tribe they will fall into other parts fairly quickly as a lot of content spans across multiple tribes and talks about apps in the system.

You say that leo has gotten external exposure but they are the only ones who went out and made some. They created products that appeal to a wider audience and then went to existing social media and created a presence. Look at their twitter game. They are also preparing to launch a marketing campaign for cubfinance which will get people to take notice but i have not seen any other tribe make an effort to promote.

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