Yeah, see, that's funny you mention it. I said generic brand Jerry's first, then changed it to something a little more politically correct...

We shall see. The waiting game is kind of awkward.

And yes, targeted marketing. I'm familiar. It's like when I mention or suggest we should attempt to attract consumers who'd be interested in staking just to come and entertain themselves, plus earn on the side, for having fun. Then I'm met with, "Investors don't want to do that though."

It's like, yeah, I'm not talking about investors. I'm talking about that market blah blah blah, and it gets so annoying.