๐๐ก๐ ๐๐๐ฌ๐ญ๐๐ฌ๐ญ ๐ฐ๐๐ฒ ๐ญ๐จ ๐ ๐๐ญ ๐ญ๐จ $๐๐๐ค/๐ฆ๐จ๐ง๐ญ๐ก ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ ๐๐ง๐๐ฒ ๐ข๐ง ๐๐ ๐๐๐ฒ๐ฌ ๐๐ซ๐จ๐ฆ ๐ง๐จ๐ฐ
If youโre struggling to get to $10k/month, heck, even $5k/month with your digital marketing agency/SMMA/ad agency then Iโm going to show you in this post the key things you need to be focusing on that at least worked for me...โฃ โฃ
1. ๐ ๐๐ฅ๐๐๐ซ๐ฅ๐ฒ ๐๐๐๐ข๐ง๐๐ ๐ข๐๐๐๐ฅ ๐๐ฅ๐ข๐๐ง๐ญโฃ
โฃ In order to really get a defined ideal client in mind, youโre going to need to research your market and get really clear on who they are, what they want, and what they most struggle with.โฃ โฃ Eg: if theyโre an independent hotel ownerโฃ โฃ
- They rely too extensively on OTAsโฃ
- They donโt have a system for short notice guest bookingsโฃ
- They struggle with revenue managementโฃ
- They struggle to secure advance bookings before the holiday season, therefore they donโt have full occupancy rates come the actual holiday seasonโฃ
- They have a hotel with no more than 50 roomsโฃ Etc, etcโฃ โฃ Much of this you can only know from research. Use Google, join Facebook groups where your ideal client hangs out, read Amazon book reviews, join forums online, read Quora, go to events your niche goes to, etc, etc.โฃ โฃ Actually, write and document all the info you find. Put it into a doc, spreadsheet, whatever. The key is having all this info around your perfect ideal client accessible.โฃ โฃ Before I started focusing on digital marketing agencies, I was targeting broadly just B2B which is a massive area.โฃ โฃ When I niched down specifically to digital marketing agencies, it made things so much easier especially because I previously worked as a Marketing Manager at a digital agency so I already knew the industry very well, which allowed me to get solid clarity over who my ideal client is.โฃ โฃ
๐. ๐๐ง๐ ๐ฌ๐ข๐ง๐ ๐ฅ๐ unique ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐๐๐ฌ๐๐ ๐จ๐๐๐๐ซโฃ
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Have a single offer that promises a specific (ideally tangible) result or outcome for their pain/problem.โฃ
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Your offer needs to solve a critical โburning issueโ pain for them.
Now the only way to know this is by actually doing the research into your market so you know what it is they really want, and really want to be fixed as soon as possible. โฃ
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One of the things I recommend you do is focus on developing an offer that is more 'need to have' rather than 'nice to have'. โฃ
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A need to have is really anything that will result in more sales, winning new business so things like lead generation, appointment setting, Ecom sales, etc. โฃ
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It will be much easier for you to sell this kind of offer because typically these kinds of offers solve that โburning issueโ needs I have already alluded to.
It will also be easier for you to generate interest in these offers when you come round to doing your prospecting too which is the next step.โฃ
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๐. ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐จ๐ฎ๐ญ๐ซ๐๐๐๐กโฃ*
โฃ Before you start sending hundreds of outreach messages daily like a maniac, ask yourself, โWhere can I best reach my ideal client?'โฃ โฃ Itโs going to vary for each niche. If youโre looking to target owners of IT firms, youโre probably not going to bother much with Facebook. But LinkedIn and email are likely going to be good channels. And the phone also likely would be too. โฃ โฃ The reality is that some channels will work more effectively for certain niches than others for whatever reason.โฃ โฃ The key is first identifying WHERE they are and WHAT is the best channel to use. Think about where theyโre most accessible and spending the most time and start there.โฃ โฃ Next, is consistently reaching out to your ideal client using those designated channels with your outreach. โฃ โฃ Youโre going to need to reach out every single day, test different messaging approaches, strategies, different pain points, even offers, in order to get a solid โproof of conceptโ as to what works and will generate positive responses consistently. โฃ โฃ If youโve never done outbound before, the key will just be getting those first few positive responses and booked sales meetings. โฃ โฃ Once you have established a proof of concept around your outreach then youโll know what works, have more predictable numbers to work with, and can even scale and duplicate your efforts (if you want to).โฃ โฃ โฃ I canโt say the above steps are some objective truth but itโs at least what worked for me. โฃ โฃ Much of this stuff is actually simple but itโs often the simple stuff and simple principles that are often overlooked for whatever reason.โฃ โฃ Thanks for reading and hope you got some value out of this.โฃ
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