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avatar of @pennsif
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@pennsif
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Spot on!

Marketing for Hive itself should really be focused on developers. The type of decision makers who would have to chose between AWS, Microsoft Azure or Google Cloud for non blockchain projects.

For the rest of the population the marketing needs to come from the dapps on top - the Netflixes, the Spotify's etc. In Hive's case of course it will be LeoFinance, Splinterlands etc.

Maybe what is missing is a pureplay social dapp to run on Hive for the mass of the population that might not find a niche home in one of the existing dapps.

Could that ever be the role of hive.blog - I don't think so. Peakd.com, maybe.

What might be needed is something more akin, dare I say it, to HiveBook...?

(PS - and when that is marketed it should be marketed as a fully featured social network where you can connect with friends and people with similar interests, and find useful information. It should not be marketed as a place where you can post to earn.)

Posted Using LeoFinance Beta