When I explained this to my wife. She did not like the idea of non physical. She said it was like it is imaginary. It is a hard sell if looked at this way.

You go to the cinema, pay for the ticket and watch something "non physical" :)

Or, you pay your TV subscription, or mobile fees, etc... I bet that currently, more than 50-60% (or even much more) sold things are non-physical...

!ENGAGE 10

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