Bumple Just Went Public To Take On Match.com
In 2013, Tinder was the first online dating at to hit mass adoption. All you had to do was swipe left if you weren’t interested and swipe right if you were interested. However, all the swiping didn’t allow for making a deep connection, just a hook-up.
In 2014, Andreev partnered with Tinder co-founder Whitney Wolfe Herd, who left the company after tensions with executives to found Bumble.
If you've been on the internet long enough, you have probably noticed that the dating world has become saturated with apps. There are hundreds of them on the market, and more popping up every day. Some of them are really great, offering unique opportunities that you just can't find anywhere else.
One of the unique opportunities…for women at least is Bumble. Bumble was created to give women control of the experience. At Bumble, women make the first move. The woman has 24 hours to make the first move and the man has 24 hours to respond.
https://www.youtube.com/watch?v=DDRdIxZgNjg
Video Source: https://www.youtube.com/channel/UCIALMKvObZNtJ6AmdCLP7Lg/videos
When Bumble founder and CEO Whitney Wolfe Herd launched the dating app in 2014, she wanted to solve a real-world 21st century relationship problem: how to find love for the millions of women just waiting around for men. So she turned traditional dating norms upside down, creating an app launched by women, guided by women and for women that defied age-old gender norms by letting the women make the first move.
A cool feature of Bumble is BumbleBFF. It allows users to search for local people based on location, hobbies, interests, etc. With its mission to connect local singles, BumbleBFF has quickly become one of the most popular apps on the dating feature within Bumble.
The biggest players out there are publicly traded company Match.com, owner of Tinder and Bumble. The dating app market in terns of revenue in 2020 was about $3 billion, which is expected to grow to about $6 billion by 2025.
Yesterday, Bumble went public and it was a hit. Bumble now has the capital to expand quicker and create more features that the users want and keep them from going elsewhere.
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