This reminds me of the story of British Enciclopedia when they were approached by Microsoft who wanted to create its digital encyclopedia. They refused to partner and Microsoft bought this small traditional encyclopedia company for its content and packaged it digitally into Encarta. That was the second layer. British Encyclopedia ended up losing its business but Microsoft Encarta lasted very short as Wikipedia appeared and people could get content for free.

Crypto will prevail as the other models are old and have no power against all humanity together using much better technology.