Shares of this well known cosmetics giant launches higher.

This is an example of a powerful investment theme. You will rarely go wrong going long a stock in a uptrend where the company has strong brand recognition.

Strong brands allow companies to achieve amazing compound growth over long periods of time. Customers fall in love with the products and keep coming back time and time again.

Estee Lauder (EL) is a $105 billion global cosmetics behemoth. It holds over 25 prestigious brands in makeup, skincare, fragrance and hair products. Covid-19 has destroyed or seriously damaged many retail companies, however EL was able to grow sales by 5%. The company has loyal customers but they are also innovating with video chat services to help with the online shopping experience.

Shares have risen over 90% from March lows and are now rocketing higher. The more companies you can find with strong brands and loyal customers while the shares are in an uptrend the better investment returns you will achieve over the coming years and decades.

Divider provided by barge

Disclosure: I wrote this article myself, and it expresses my own opinions. I have no business relationship with any company whose stock is mentioned in this article. The information provided should NOT be considered advice. The topics discussed are risky and have the potential to lose a substantial amount. I am not an investment professional and therefore do not offer individual financial advice. Please do your own research before investing.

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