Marketing campaign model for BCH

The advantages of Bitcoin Cash ( BCH ) mentioned many times here and on other platforms. I will not address again well-known reality.

read.cash and noise.cash doing a great job for increase the numbers of BCH transactions and improve BCH awareness of the public. Excellent projects to build concrete grounds to raise BCH.

On the other hand, let's be honest. The majority of users sell immediately their BCH which they earned from read.cash and noise.cash because of their financial situation and "earn from read.cash & noise.cash to convert to fiat" does not create the additional circulation of BCH and does not spread BCH awareness to non-crypto community.

I have draft/raw a marketing model for BCH to increase real-life usage by using community power of read.cash & noise.cash. Unfortunately, I do not have the power to be a sponsor of this but I hope that this draft can give idea to @MarcDeMesel and other people who are able to be sponsors and can launch to next project to improve BCH position with increased usage in real life.

Main power of noise.cash and read.cash are significant numbers of their users worldwide. Mostly, they are in limited financial condition and not from high wealth countries. On the other hand, These users are in huge numbers and they have own networks ( friends, parents, employers, et cetera ).

This model aims to use:

a- read.cash and noise.cash members' own network to spread real-life commercial usage of BCH

b- reward / competition system to these members for they bring their network to commercial usage

c - countermeasures to prevent user tricks and false transactions to assure those deserved people to win.

d - country-based scaling on transaction quotas and user rewards on purchasing power parity basis.

"All numbers are given as examples and it should define by sponsors."

Need a website for applicants who are willing to bring the commercial entity to accept BCH in their business. The applicant will enter data BEFORE their mentioned premises/websites/company/shop start using BCH in their business.

1- Raw version of model is :

if any member of the community convincing a small business ( merchants ) or medium size website for use BCH to accept payments from customers, members will win 0.5 BCH award ( for the U.S, reward scaling down as mentioned index at the bottom of this content for other countries ) . The relevant firm / website should announce it clearly on their web page / facebook / twitter page or picture of that shop with owner when "Bitcoin Cash Accepted Here " logo is clearly visible and realistic that they accept payments via BCH, and the persuasive person must entry to the project website before that announcement.

If the relevant firm already listed in conventional stock exchanges or website has monthly visitor traffic more than 250 thousand people, award will be quadrupled , ( 2 BCH)

If member convincing Forbes 500 size company or the website with more than 1 million visitors per month, the member will rewarded of 10 BCH to convince the company - website,

Result : community members will effort willingly to businesses and websites in their country to accept use BCH. This makes the spread of BCH usage much more well known. It will create domino effect with world of mouth.

The maximum reward : Subject to determine by sponsors.

All figures are rough examples and subject to change by sponsors , according to the budget & criteria.

Detailed model :

2- Key points of above multi-targeted marketing campaign model

Objective : Ground shaking mass adoption of BCH

Inductive marketing: Using network power of worldwide distributed community for rapid mass adoption.

Targeted output : Enhanced brand ( BCH ) image, country & sector based after-campaign analysis for more functional marketing on next products ( potential for ongoing developments on BCH ), improved global marketing intelligence, increased community focus & perception, mass usage of BCH and create demand from non crypto people.

3- Campaign rules :

Reward Approach : First come, first serve

Campaign Period : max 3 months after campaign launch. Sponsors has right to end the campaign earlier if goals achieved.

Offering limits : Each community member can apply for bring maximum 5 BCH point-of-sale as clients on each category. If all 5 successful at transaction quotas in campaign period, please contact project website ( to be build by IT head of noise.cash and read.cash) for your add-on offer of further additional bringing BCH point of sale / clients.

Offering rules : Campaign applicant should already be contacted the premises and must already convince the ( BCH point of sale ) merchant-small-business-websites-corporates before applying to project website for being named on applicants tracking list.

Entities should post clearly about that "BCH accepted" with hashtag #bitcoincash and tagging noise.cash & read.cash websites account in facebook, twitter, website, etc in their announcement post. This should be done within 5 days after being applicant offered them to add list. if fail, offer will deduct from list.

Cheating and tricks against campaign : Project sponsors expects all applicants join the campaign in goodwill and sponsors detemine the detailed campaign conditions against cheats and tricks for misuse of campaign. Sponsors has rights to disqualify any applicant if detect any inappropriate conduct.

Applicant should fill below details in the form :

a- their business entity

b- their official social media account profiles such as facebook, twitter, instagram and their website if available

c - their BCH wallet address

d - applicant noise.cash / read.cash ID

e- applicant's telegram nick, twitter name, id card-passport name, phone number.

Applicant definition : All BCH community members, website owners, merchant/small business owners and company-corporate executives.

Entity qualifications & categorizations :

a- different level of monthly visitor traffic for websites as mentioned above.

b- stock exchange-listed corporations

c- giant corporates such as those listed in Forbes 500

d- small businesses and merchants should be multi-store or should be nationwide well-known brand.

Reward payments: if an entity reaches the transaction quota, a reward will pay to applicant BCH wallet at the 10th day of following month.

4- Transaction quotas :

Goal is individuals use Bitcoin Cash for payments to merchants, small-midsize or if possible big size companies and different size websites.

Each kind of that will have categorized transaction quotas with different level rewards and rewards subject to change belong that country's purchasing power index.

Rewards will be activated after offered entity reaches targeted transaction quota in campaign period.

All should be done by Bitcoin Cash.

More than 2 times payments from each BCH wallet will not be counted to prevent any misuse of campaign conditions.

Each transactions to specific BCH wallet of point-of-sale ( merchants. businesses, websites and corporates ) should be in logical and reasonable amount of BCH.

Example : If applicant brings McDonald's as BCH accepted and its transaction quota is "example" 10,000 USD equivalent BCH for a month in the U.S. Any transaction above-median bill such as 500 USD equivalent BCH payments to McDonalds is unlogical and will not be counted.

Note for team : Campaign is for worldwide and prices of any item are not same everywhere. Country based tailor-made transaction quotas and rewards required. it can be done in easy way.

example: Set up quotas & rewards for each category for the U.S and use some index such as local purchase power to set other countries required criterias.

https://www.nationmaster.com/country-info/stats/Cost-of-living/Local-purchasing-power

this kind of index can easily use in excel formulas for calculate each country quotas and rewards. Countries can be categorized for grouping too.

lower quotas and lower rewards for low income countries will make balance for BCH sponsors' desired achievements.

5- Internal workflow

An IT team member will keep below data on website. Most parts filled by the applicant during offering entity.

1 - Entity name ( fill by applicant )

2- Entity Country ( fill by applicant )

3- Entity business sector ( fill by applicant )

4- Type of entity ( merchant, website, corporate ( fill by applicant )

5a- number of stores if merchant ( fill by applicant )

5b-monthly visitor traffic if website ( fill by applicant )

5c- name of stock exchange and ticker if corporate listed ( fill by applicant )

6- Entity's facebook official account profile link ( fill by applicant )

7- Entity's Twitter official account profile link ( fill by applicant )

8- Entity's official website ( fill by applicant )

9- Entity BCH wallet address ( fill by applicant )

10- Applicant's BCH wallet address. ( fill by applicant )

11- Applicant legal name ( fill by applicant )

12- Applicant Telegram nick ( fill by applicant )

13- Applicant Facebook profile link if available ( fill by applicant )

14- Applicant Twitter profile link if available ( fill by applicant )

15- Applicant noise.cash / read.cash profile link ( fill by applicant )

16- Payment status to prevent double payments ( fill by team member )

Disclaimer : All above are my personal thoughs about how to make a mass adoption aimed marketing via using network power of users of read.cash and noise.cash. This is just a giving idea to sponsors in the basic level and needs to be developed. I am not sponsor or IT guy.

Honestly, dunno this content will read or not by Marc, other sponsors and IT head of read.cash / noise.cash. It can be found as primitive or childish or out of box thinking but if this can spark a brand new initiative or developed version of my above version , I will be very happy as a die-hard BCH fan.

Cover picture made by me in Canva.

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