But since they are a sponsor, players need to keep their hands off. What's next; players that remove the boarding?

These are loose on the table - so I take the stance if they are available to pick up and drink (what they hope for), they are available to pick up and move.

I think he's a bit hypocritical since he did make commercials for fastfood himself, but that money ended up in his own pocket.

Kind of hypocritical, but he has also spent a fair bit of effort building his brand (I don't like him) so why would he advertise for free?

I am sure there would be uproar if he started advertising cigarettes, even if he got paid a hundred million to do so.