Community: The Lesson From Tesla

Tesla is ahead of its time when it comes to community. The Tesla "fanboys" are notorious. However, they are also a glimpse into our future.

In this video I discuss how Tesla has no marketing budget. It spends zero on advertising. Yet it is still one of the most recognized brands in the developed world. Community is a big part of their success. This is going to apply to all communities, including Hive, going forward.

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