The tweet simply is monetized. Dorsey created a NFT for the tweet and is selling it. Whomever buys it, will be able to hold it in a wallet, just like a Splinterlands card. I am not sure where Dorsey is doing it but I am going to presume it is an Ethereum NFT. So the one who buys it will be able to sell it at some point, and simply move it to another ETH wallet.

How does it have value? It is like the secret formula of Coke is worth a fortune yet it really only a recipe written down on a piece of paper (I presume).

https://opensea.io/blog/guides/non-fungible-tokens/

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