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@taskmaster4450le
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... although the product and science looked solid, the market had other plans.

That is the key to technology. The timing is crucial. Too early and it falters.

We go through a lot of hype cycles. I remember trading a company that was making oils from algae. They were starting with cooking oil and hoped to move up to fuels.

Great idea, never went anywhere. Might be revisited at some point, who knows. If I was an investor instead of a trader, I would have been cooked.

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