Onboarding is hard because the Internet is an attention economy, and it is very hard (and expensive) to get someone's attention. When we have it, our onboarding process is overwhelming and we have a very big learning curve. It's overwhelming to most. You also have to break through the skeptism. For tribes it can be even harder as you now have to deal with Tribe and Hive and why you need a Hive account for a tribe that looks like a totally different brand.

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