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@ura-soul
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Well, yeah, I hope that the expensive marketing company doesn't just hire Jerry - it's an understandable fear, given the group trauma we share in our past. lol In terms of converting 'leads' into new users.. All new users have some benefit as they can all in turn bring on board other users - but clearly there are some who are more valuable to the network than others. Highly targeted marketing needs to define the brand identity and who it's target audience is - then devise strategy based on maths and research. I have no idea if Ignite are taking this more holistic approach or not. We shall see.

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