I'm surprised you managed to avoid it so far. I have seen people who are not even that much into cryptocurrency talk about LBRY.
https://www.nytimes.com/2021/01/26/technology/big-tech-power-bitcoin.html

Alexa rankings are impressive too: https://www.alexa.com/siteinfo/odysee.com https://www.alexa.com/siteinfo/lbry.tv

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