A Strange Long-Winded Post That Meanders In Various Directions.

8 mo
LeoFinance
4 Min Read
775 words

Hey Lions, When I started writing this post it was about one thing, and then it went another direction, and another, and wasn't what I started at all. I started to 2nd guess posting the post at all.. But what the hell, this is where my mind went when thinking about discussing Khal's recent marketing efforts! LOL.

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Recently Khal has been making the rounds on Crypto Pod Casts and Interviews and many other initiatives and it's great when a project begins to get name and brand recognition, but how do companies evaluate the effectiveness of Marketing projects, and how they often lead future company goals.

Let's define which elements of marketing we are talking about for the sake of this post. Marketing is everything from Packaging (logos, fonts and UIs) to evaluating potential markets and target markets, competitive pricing and a lot more.

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Everyone's favorite idea of Marketing though is PR and Advertising and that's what I want to talk about today.

Many will say things like, "Marketing Doesn't Work" and they will explain this by saying things like. When I see a McDonald's commercial, I don't run out and buy a Big Mac. They are probably right, because marketing is more subtle than that.

Brand Awareness

Our brain literally behaves differently when it sees something familiar versus something unknown. It's an evolutionary response, which keeps us alive, we subconsciously separate things we don't know and things that are a threat and things that are not threatening to our survival, no amount of "thinking" can rewire this initial response.

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For most humans something becomes familiar after hearing or seeing it 4 to 7 times. In marketing they call this Brand Awareness and it lowers the level of resistance our brains have to foreign ideas, products and concepts. (think now of scrolling down twitter and seeing PolyCub mentioned 4 to 8 times, and you get a concept of the point) Brand Awareness is difficult to judge effectiveness without spending a lot of money evaluating how people feel about your product, where they saw it, etc.

"Call To Action" Campaigns

Many marketing and PR campaigns also include a "Call to Action" directly or indirectly. A Call to Action is when you include an instruction like: Go Sign Up, or Check out our Site, Buy One of These .. etc. You are literally asking your audience to do something. This type of marketing is the easiest to evaluate the effectiveness of the campaign. Did the Audience do the Thing?

Many advertisers believe once you have created a reasonable amount of brand awareness, all future marketing initiatives should have a specific "Call To Action" so one can judge and evaluate the effectiveness of the campaign.

With a young product in a young space, Brand Awareness is an important first step and usually takes some time to show any impact, as people see and respond to the Brand over time.

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However, already with Khal out and about we are seeing some increased sign ups and once a user has signed up, they move out of the marketing umbrella.

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Once a campaign leads to a sign up, the game changes, and as someone I knew used to say, Marketing and Sales can bring people to the table, it's customer service that keeps them there. That's right, if the marketing works, let's say the "Call to Action" is to make an account, from there the job is handed off to the community.

With an increased focus on getting people to sign up the goal now changes from attracting people to retaining people. Which means to create a positive experience.

People Enjoy Doing What They Feel Good At, and What is Fun!

At this point the job of turning sign ups into loyal community members belongs to the community, and means being welcoming, teaching, helping and engaging with the users who come here to learn, earn and grow.

Many in our community have been around and learned so many things they forget the strange set of Hive Rules are not published anywhere, so when people arrive they treat it like social media as they have been told, so be thoughtful and encouraging in correcting people who misuse tags and share posts they found interesting.

Seek out some new users and educate, encourage and engage!

Disclaimer

So, as I said, this post started out with some thoughts on what we should expect to see from increased marketing, PR efforts and went several directions, seemingly related to the life-cycle of a potential users. lol. I'm just going to stop writing it now.

@whatsup

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With a young product in a young space, Brand Awareness is an important first step and usually takes some time to show any impact, as people see and respond to the Brand over time.

I believe in some point this definitely is a useful tool to showcase awareness of what product you have to offer and how you do so by showcasing it in other to get attention from others interested in it

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This is true, like no one wants to deposit money into something they have never heard of.

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I'm super happy with the whole marketing campaigns that we are conducting as a community. We are reaching the audience on several communities / interest areas in the crypto ecosystem. IMHO, we have started collecting the fruits of our efforts even from now. However, I think the "branding" is a long that becomes more efficient for crypto projects.

What is great about the products of Leo community is that we are not selling dreams or copy-cat products to people by generating fake waves of hype. PolyCUB has been settling in Polygon and CUB project is reaching several blockchains. I think we are serving something unique with the advertisement and partnership campaigns that we are in.

I adore every single step being taken 🐾💎

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The level of marketing structure we are getting here keeps on getting better day by day and that is one thing that as make the project a unique one

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The impact of marketing is cumulative as well, the more we do, the more it pays off.

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This is the kind of marketing effort we all were craving. Khal and the team are killing it. I am pretty sure more and more people are going to join the LEOverse via PolyCUB and also from the Tik Tok videos. I am ready to welcome all the new creators & builders! Looking forward to meeting some cool peeps.

Btw Marketing is a lifestyle, not a diet. So hopefully, it will continue forever and go 10x or 100x from here. Don't stop!!! :D Let the Leo Finance brand grow!!! And as a community, we all should try and amplify the message by ACTING on CTAs. If one voice becomes 10 then we suddenly have 100 echoes.

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Marketing exposure does grow over time

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I like this you say that people always do what makes them happy. I believe that.

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It's true, by nature we avoid pain and seek pleasure!

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K

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For most humans something becomes familiar after hearing or seeing it 4 to 7 times.

This is why am an advocate of talking about this space as much as possible in our content. We have to keep selling the message until it sticks. Perfect validation I needed...lol

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Haha, yeah talking about our platform is okay with me, also.. you reminded me that people looking to expand their followers should use the same concept with comments, brand recognition.

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It looks like Khal is making his own rounds on the media sites but I hope it doesn't slow down the development happening.

It's nice to see more people sign up and I hope they stick around. Hive has a lot of things available so there is something for everyone.

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Yeah, I don't think he is doing the development himself, it's hard for young start ups to get going without people wearing multiple hats!

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I know that khal and his team are doing a tremendous job and I'm a die-hard supporter of this chain but we have big issues with branding.
How does one become a serious leading web3 defi platform with the half-backed logo of a sad lion cub?
And try to type leo into the search bar on Coingeco and check the results.

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8 mo

i'm sorry we're oversaturated with defi products. it's more defi products than people i think.. time for something useful and unique that will attract the masses of people. i don't know what incentive is being offered through the marketing? returns? so yea i don't know i feel like it's alot missing here

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To be fair, I don't like the sad cub either. Sometimes, I feel like it's an Omen, and I don't like that thought.

lol, yeah Leo has the same branding problems and Hive, but at least Lions are cool.

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Some people like long walks on the beach, others enjoy blog posts that meander in various directions :)

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lol, I started typing and it just didn't go where I thought it would.

I spent some time thinking about how to tie it back together and eventually just posted it. lol

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I'm a big fan of stream of consciousness! It all tied together well. Eventually you must click the Publish Button haha

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LeoFinance is truly scaling and growing from an artisanal kind of company to a power house ! 🦁 all the way!

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I like the "voice of experience" behind the content we have to read in this post. Very helpful, for those who do not have that experience base ...

"... Marketing and Sales can bring people to the table, it's customer service that keeps them there."

Amen. And over the years of our involvement with our Hive blockchain, we know that "customer service" varies from community to community. If the "newbie" can ever find them, in the first place ...

Thankfully, I believe LeoFinance does far better than most, in this category. Thank you, @whatsup, for the role you personally contribute to that effort.

"... they forget the strange set of Hive Rules are not published anywhere ..."

Well ... I would suggest they are "published," but ... Good luck finding them ... 😉 Especially on your own, "out of the starting blocks" ... 😏


"Seek out some new users and educate, encourage and engage!"

The "bottom line!" 👍🦁🚀

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