Can You Sell The Value You're Providing?

Providing value is a key principle in business. It's the foundation you build your business around. Missing this principle will lead into having a difficult growth path and an inability to attain substantial results. It might also make it hard for you to retain customers.

That said, providing value is not the only part to get right. In a world full of competition, selling the value is as important - if not more important - than providing it.

Source

Value Is Inexhaustible!

It all starts with a smart, brilliant, fantastic or great idea. Based on the information or criterion you have, the decision is made whether it's feasible to build and provide it or not. If it's feasible, you build.

Realistically, there will be someone who'll have a smarter or more brilliant idea than you and will be able to do things better than you. Everything done now will be done better in the future just like everything done in the past has been done better in the present. Value is inexhaustible like water in the ocean, anyone can tap into it.

The thing is someone can provide that value better than you. That's the first part. The second part is, people are not going to come because you've managed to provide that value, even if it's the best value at that moment. The build it and they will come adage is old fashioned. Can you deliver?

Distributing The Value

Distribution is the general or corporate name for selling. If we apply the 80/20 rule here. Distributing the value can be compared to the 20% work which gives 80% of the results. As you can see, providing value is 80% of the work but it only gives 20% of the results. Based on this rule, it's clear that selling is the more important part.

However, this rule doesn't always apply in the real world. Providing the value is as important as selling it, they go hand in hand. So both hands are needed to truly succeed. Missing the distribution hand has been the problem for many, from the street hustler all the way to the corporate executive.

Conclusion

Nikola Tesla was a better inventor than Thomas Edison but the latter was a shrewd businessman and scooped all the money and fame. It's even rumored that Thomas Edison was not an inventor at all, he just piggyback on the invention of Tesla and made it his own. I admire Elon Musk for keeping his name alive, the guy was a great genuis and deserves a recognition proportional to it.

It's not just about providing value, you have to sell that value too. That way, you're able to fully complete the equation and automatically have a higher chance of succeeding.

Thanks for reading, I appreciate your support!

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